Posts in "Social Media Marketing"

Internet Marketing Forecast for 2016

Although the fundamentals of an optimized website with quality content will always be important, internet marketing methods change frequently. That’s why if you’re a small or medium business owner it is important to turn to the experts who are on top of the latest trends. Using outdated techniques will not only bring poor results and waste your time, but in some cases may even harm you online presence.

There are a number of changes and trends to take note of for 2016. Here’s some of what we forecast:

Targeting Mobile Traffic

Internet Marketing Forecast 2016

The last few years have been huge for apps and the mobile web. People just aren’t sitting at their desktops anymore, in fact Google received more mobile traffic last year than any other source. And this trend is only going to increase in 2016.

What this means for your website is that it absolutely must be mobile friendly, or as Google likes to call it “responsive.” Failure to do this is not only going to turn users away (because the site doesn’t look good on their device), but Google will also drop you down the rankings in favour of sites that are mobile-friendly.

In terms of marketing it is therefore also wise to ensure any paid ads are targeting mobile users. The larger platforms like Facebook ads or Google AdWords do this as standard.

Mobile Commerce

If you sell products directly from your website then you may already be aware of the increasing number of people who buy products using their mobile devices. A mobile friendly store is one thing, but in 2016 more business owners are going to make the jump to a full blown app solution. With all of the leading online retailers offering user-friendly apps, it’s an experience consumers are beginning to expect.

Targeting Wearable Traffic

While mobile traffic will dominate this year, traffic from people using wearable devices like smart watches will begin to emerge more strongly as well. Some of the same standards of mobile-friendliness apply to wearables (responsive web designs cater to all screen sizes), but we predict wearables will start to demand some of their own unique optimization requirements.

We also expect that similar to mobile ads, there will be wearable specific advertising options to market your business in the near future.

Video as a Marketing Method

Last year YouTube continued its place as one of the most visited sites on the web and the premiere destination for video content, and there’s no sign of that changing. Using video as medium for marketing will continue to grow in 2016, as both direct marketing (commercials or ads on existing videos) but also as a content platform for brands and businesses. If you site doesn’t feature video content then now’s the time to start.

Data suggests that users are often more engaged by video than text, and visitors will stay longer on pages that have video content. From product information, to FAQs, reviews and more – video should be a part of your overall web presence.

Social Searching

We all know how important social media is for marketing your business and brand, but it’s rare that we consider a Tweet or Facebook post to be a long term traffic generator. Even if it goes viral the buzz tends to die down in a few days. It’s more of any ongoing process. This may all be poised to change in 2016 with the refining of “social searching.”

This term can mean different things, but in general it’s referring to the ability to search social media effectively. Facebook for example is currently working on a revamp of its own search engine that will allow users to find historic posts more easily.

The major search engines are also constantly revising how they should show social media posts in the search results. Could 2016 be the year we begin optimizing social media posts to appear prominently in social searches?

Social Media Diversification

As with everything else on the web social media is always evolving. While a Twitter and Facebook account might have been suffice in previous years, 2016 is the year where marketing on social media really diversifies. This means considering looking further afield to the likes of Snapchat which is now ranked the third biggest social network.

There is also a trend towards live streaming apps like Periscope and Blab, which offer a brand new avenue for marketing in real time.

Content is still King

No matter what happens in 2016, quality content is still going to be the primary factor in attracting customers to your website. This is still what search engines will pick up, it’s still what you will be linking to, and it’s still what people want to read. Providing users with the information or products they desire (preferably both) is what will still set you apart from the competition.

Email is still Queen

While everyone seems to be outwardly focussed on social media email marketing is as strong as ever, and it remains one of the best returns on investment if done right. Like web pages your email campaigns must be optimized to appear correctly on all devices, as around half of all emails are opened on mobiles.

Interactive Content

While content is still king, some of the ways that content is being delivered are changing. There is a sure move towards interactivity and visuals to compliment the SEO optimized written content. Slideshows, Informative infographics, videos that prompt users to click and make decisions, webinars where you address your audience, Twitter Q&As, and other delivery methods are giving internet marketing a new lease of life and engaging users like never before.

Why You Shouldn’t Schedule Social Media Posts

When you first begin using social media to promote your business, one of your first thoughts may be to use the schedule function on platforms like Facebook and Twitter so you can free up time and/or plan in advance. While the ability to set your post to go live at a later date is definitely useful if you’re out of town or taking the day off, using it regularly could be detrimental to your success. Here’s why…

Content is Likely Outdated

One of the first concerns if you’re scheduling all of your posts days in advance, is that things you reference might be outdated. This is especially true if you’re commenting on current events. Furthermore if you’re in a newsworthy niche or one with a lot of online social chatter, you may miss out on a topic with a lot of buzz.

Schedule Social Media Posts

For example perhaps you sell sportswear and want to engage with the sporting community, but because you’ve scheduled posts you might miss the chance to comment on a big news story involving a sports star that day.

Can’t Predict the Future

Likewise you can’t predict the future. Something you’ve scheduled to post in a week might not be as viable then as it is now. In some high profile instances brands have even made themselves look insensitive or stupid because they weren’t aware of certain events.

For example the day after a deadly tsunami you probably don’t want to be tweeting: “You never know when bad weather might strike, save yourself today and buy our waterproof coat.”

Can’t Take Advantage of Viral Success

There’s no better feeling that seeing one of your posts go viral, but in order to capitalize you need to be online. You could have added a link or special offer to the post, or made several new posts branching off from the original idea. By time you’re back to schedule your next round of posts the buzz may have completely died down.

Won’t be able to Respond to Data

Similarly if you only schedule your posts in advance you won’t be paying close attention to the statistics and data they produce. If you’re there in the moment you might learn something valuable about how your audience responds to certain posts and then tweak them accordingly. You might even notice a mistake such as bad image sizing. But if you’re away you will miss this opportunity, or repeat the same mistake again and again if you schedule many posts at once.

Aren’t Interacting with Users

Perhaps one of the biggest downsides of scheduling posts days in advance and then not coming back until the next scheduling session is that you aren’t going to be there to interact with your audience. Half of social media is about engaging with your followers and fans, responding to questions, conversing, and building trust.

The worst thing you can do is ignore them and make them feel like there’s no way to contact you.

Internet Marketing 101 for Business Owners

With the rise of internet connectivity, social media and smart devices, internet marketing is now one of the primary elements of a successful business marketing strategy. Whether you’re targeting a global audience or simply people within your local community, using the web is an efficient and cost effective platform to do so.

Of course in 2016 most business owners will be aware of this, but applying it to your day to day operation is not as straight forward as it might seem.

So you have a website, but how do you get people to visit it? You’ve been posting away on Twitter, but how do you keep your followers engaged? You have a budget to pay for online advertising, but how do you get the ads up and running?

If you’ve asked some of these questions and others, then you may want to keep reading. Internet marketing can be broken up in to 5 key elements, which combined with the help of a professional internet marketing company, will ensure you’ll reach the audience you desire.

Search Engine Optimization (SEO)

If you want your website to show up in search engines like Google when people search for terms related to your business, then you’re going to have to speak its language. SEO is a combination of different webpage tweaks and principals that help Google interpret the content and rank it against all of the other websites with similar content. Traffic sent by search engines is known as “organic” and is one of the most valuable sources of traffic you can get. Why? Because if done correctly it means the user is actively seeking the information or product that you provide. This means an increase in sales!

To be ranked well in search engines you need high quality and informative content, coded with all of the appropriate tags, as well as backlinks from other sites so Google knows that others also value the content.

This is very much the lifeblood of most websites. If you aren’t getting hits from Google, the website is essentially useless at generating customers.

A professional internet marketing company can help you apply the basic principals and formulate a long term strategy for bringing in consistent organic search traffic.

Search Engine Marketing (PPC)

PPC is short for Pay Per Click, which is a commercial form of advertising that runs alongside the organic search results. While SEO can take time to bring success (though when it does it is usually recurring), PPC can bring instant success because there is no crawling and ranking of your pages. Your ad is live almost right away, regardless of whether Google’s algorithm thinks it is a great page or not at the time.

Shopping Online

You are charged for every click that the ad generates, and ads are based on the search terms you bid on. So if you’re selling phone cases you may choose the search term “buy smart phone case” and whenever somebody searches this term and they click your ad beside the regular results you will pay a fee. This is determined by your own budget, though if many other marketers are paying for the same term, the cost will be higher. You’ll need to ensure that your ad is genuine and engaging, so that you can make a profit.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization can relate to PPC or any form of internet marketing in general. The conversion rate is the percentage of people that click on your link or ad that actually buy a product or complete the desired action you want them to (sign up to your site, use your service, redeem a coupon etc).

Optimization is the process of getting this rate as close to 100% as possible. With ads you pay directly for like PPC it is clear why you would want high conversion rate. What’s great about platforms like Google AdWords is that you can easily track ads that are the most successful so you can refine the process. For example you may notice a high conversion rate for “buy smart phone cases” but not “buy cell phone covers” so you may choose to drop it altogether or change the wording of the ad.

This can be a very experimental process, however monitoring the data will allow you to learn what’s working over time. Internet marketers from an expert team will have the experience to keep things running smoothly.

Email Marketing

Email Marketing was one of the first forms of internet marketing and is still one that brings results today. However because it has been heavily abused over the years by spammers and scammers, you should never just buy a list of email addresses or find them yourself by Googling. In most cases paid for lists are out of date or even fake, and most email clients will now recognize unsolicited spam and send it directly to the spam folder.

Email marketing should be a secondary process where you can follow up with an existing customer. If they sign up to buy something encourage them “opt in” with their email address. Or you can promote a “newsletter” through your site as well.

Following this route allows you to build a list of people who are genuinely interested in what you have to offer, which in turn makes email blasts with offers and other information that much more worthwhile and successful.

There are many professional tools available to manage email lists and newsletter/marketing content.

Social Media Marketing (SMM)

When internet users are not actively searching for information on search engines or checking emails, they’re probably on social media chatting with friends or following pages and people related to their interests. While they might not be in “buy mode”, this is still a prime place to remind them of your existence and build brand awareness. Think of it as a more efficient form of the roadside billboard or shop window notice, with the ability for the information to be shared to thousands of people in minutes.

From a straight shooting product launch announcement, to a quirky take on something in the news, to handling customer feedback – social media allows you to stay connected with your audience, building trust over time.

There’s no one single method for approaching social media and each platform is different, so it’s important to learn the ins and outs of each one.

Social Media Marketing Myths still Believed Today

When you first dip your toes in to social media you may think you have it all figured out, but there are several long running myths that confuse new businesses or those looking to employ a social media marketing strategy for the first time. Let’s take a look at just some of those that are commonly believed today.

My Customers Don’t Use Social Media

One of the gravest mistakes some business owners make is assuming their customers are not active on social media. No matter how obscure your business, and no matter the age of your target demographic, in 2015 a large percentage of them will be accessing social media on a daily basis. Failure to fill this online space to remind them you exist, will simply allow the competition to get there first.

I Can Do it Myself

While anyone with some basic internet knowledge can sign up to the leading social media platforms and begin posting content, that certainly doesn’t mean they will be successful in driving traffic to their website and generating sales. Many people confuse the accessibility of Facebook, Twitter etc, with the presumption that they’re easy to use.

Targeted Marketing

Ask yourself this, if you were given cameras and the ability to shoot a TV commercial, would you know what to do?

That’s not to say you can’t learn along the way, but hiring a professional internet marketing company that knows various techniques for engagement and traffic generation, not only ensures success from the beginning but gives you the spare time to continue focussing on the core aspects of your business.

It’s Just about Posting Content

When starting out on social media many people fall in to the trap of posting anything, with no real direction or plan, or posting the same kind of content over and over again. To be truly successful you need to post a wide variety of content, from direct links to your site, to personal opinions, to images and video. What you do post however always needs to be considered for relevance and purpose, and should be part of an overarching plan or strategy. Will the customer find the information useful and engaging? Will it show your business in a positive light? Is the brand clearly being represented in the display image and bio?

It will Expose My Clientele to Competitors

One fear that business owners have on social media is that they might overexpose themselves and their customers to competitors who may be snooping on them. What if they mine the data and steal my ideas and customers away from me?

Fortunately this fear is not just an internet based fear, it has been around since the dawn of trade and service.

Ultimately if you’re providing the best possible service or product you can, at the best prices, with the best customer engagement, your customers won’t want to go to the competition. If you recognize that they are leaving you, then it’s time to up your game and win them back.

It’s All about the Numbers

A common trap that is easy to fall in to when using social media is believing that success is defined by your number of fans, followers etc. In fact some people take this idea so far they actually pay people to follow them, which often turn out to be fake or inactive accounts. This is a terrible mindset to fall in to, because you could have 10 million people connected to your social media profile, and only 10 people that actually actively engage with it.

The whole point of social media marketing is to find real potential customers and engage with them, so they trust your brand and spend money. It’s not about the overall numbers, it’s about how many people legitimately care.

Unique Advantages of Most Popular Social Media Platforms

By now we all know that social media is an important element of marketing your business. It helps you reach a wider audience, engage with new and existing customers, and build you brand image. However not all social media platforms are the same, so it’s important to understand how each one functions in order to get the most out of them.

Twitter for example is limited to only 140 characters, while Facebook allows you to make posts as long as you want. If you want to convey a similar message on both networks you’ll have to think of different ways to do it, or even change your strategy completely.

Many of these “limitations” are actually advantages that allow you to diversify your marketing approach and target different users in different ways. Here are some of the unique advantages that each major social media site offers your business.

Facebook

Facebook is still the king of social media and the sheer size of its user-base puts it ahead of most of the others. In the first quarter of 2015, Facebook had 1.44 billion monthly active users. That’s huge!

As well as its built in user base Facebook is also extremely versatile, allowing you to share videos, images, direct links to your website, and text posts of any length. You can even schedule these to post at future time, so you can plan your marketing efforts well in advance. What makes it particularly useful for marketing is the wide range of statistics Facebook page owners have access to.

Social Media Platforms

You can see how many people are liking and leaving your page, how engaged they are with posts and videos, and their demographic (i.e. age, geographic location etc). Monitoring this data can help you better target your audience, generate more traffic, and ultimately earn more sales.

Google Plus

Google Plus is not as widely used as Facebook and Twitter but because it is the search giant’s own social media platform, it offers benefits that none of the others can. Setting up your business page can lead to more visibility in local and global Google searches. You may also find that some of the content you post ranks easier than content on your website, making it an invaluable avenue for targeted organic traffic.

One interesting feature is “Circles” which allows you to organize followers in to specific groups. This allows you to share posts with certain circles and not others, something most social networks cannot do.

Google Plus also integrates well across other Google services you might be using, such as Gmail and YouTube.

Twitter

Because of its 140 character limit Twitter is ideal for sharing links to your website, blog, or niche related news articles. It is also often used as a way for business owners to be more informal and down to earth with their customers. Trust can be built when you present yourself as a real human, so if you have any funny things to say or nuggets of wisdom to share, Twitter is the place to post them. The hashtag feature also allows you to piggyback off current trending events. For example if it was the Cricket World Cup season you could chime in with the #WorldCup hashtag included in your Tweet and anyone following the hashtag will be able to see it.

Creating your own hashtag is also a good way to engage users and track customers during a promotional campaign. For example “Tweet us with the hashtag #summerdeal to get 20% off orders.”

LinkedIn

As a business owner customers are obviously who you want to attract, but businesses don’t thrive without employees, suppliers, partners, and other associates. LinkedIn is a business and professional orientated social network that allows you to connect with those who already help make your business tick, or those you think may have something to offer in the future. In short LinkedIn is the virtual version of attending a business function and slipping people your business card.

Pinterest

Pinterest is an image-centric social network which is tailored especially for businesses that sell products. It allows you to share pictures of your products, with links to your sales page, and even pricing and product information. What makes Pinterest so important is that unlike other social platforms users go there specifically with the intention to buy something, which means your ability to close a sale should be easier.

Monitoring Pins to your site and Repins of your content will allow you to refine your Pinterest marketing strategy.

YouTube

While YouTube marketing takes some extra effort (after all you have to make videos not just simple text posts), the results can pay off in a big way if your video goes viral. This is especially true for funny commercials and other entertaining content. The possibilities are endless, you could provide hands on reviews of your products, video blogs about your niche to build authority, or create customer guides and FAQs in video format.

YouTube has the benefit of ranking well in Google, so if you apply some SEO logic you can get videos ranked for keywords that you might struggle with on your own website.

You can also add an associated site to your YouTube account allowing you to add a clickable link to any portion of your video, that will take users directly to the page.

Instagram

Similar to Pinterest Instagram is all about imagery and you can also post lengthy captions along with the pics as well. This makes it ideal for product promotion, but you might also use it informally to give users a behind the scenes look at your business. Busy in the office? Snap a pic. Just got some new stock in? Show everybody the unboxing. With over 3 million users Instagram has now surpassed Twitter, making it an important platform for generating traffic. Like Twitter it also uses hashtags that you can latch on to or create yourself.

What’s good is you don’t have to be a professional photographer because Instagram has a useful selection of filters and effects that can be applied to any image to make it look better.

6 Steps to Build Your Brand Name Using Social Media Marketing

From selling products, to providing a service, to running an online magazine or information site, reaching any kind of success online is dependent on people knowing and respecting who you are. That’s where your brand comes in.

The likelihood of closing a sale or creating a consumer rests in your brand’s authority – and there’s no better way to build that name than through social media marketing. In fact according to the Pew Research Center 52% of online adults now use two or more social media sites, so the potential for generating traffic to your business cannot be overlooked.

If you want to build your brand using social media, here are 6 important steps:

The Right Platforms with the Right Name

One of the key elements of branding is consistency, so if your website is called Widgets R US, but your Twitter handle is Widget Man people are going to be confused by your brand. Furthermore certain social media platforms are more fitting for certain businesses than others. Pinterest for example is great for online stores because you can share photos of products with a direct link back to the product page. You should however always maintain a Facebook and Twitter account because these are by far the most used social media platforms.

Social Media Marketing

Define Your Brand

What’s good about social media is it forces you to describe your business in only a few characters on your profile pages. But don’t waste these lines with something generic. This may be the first thing a future customer will learn about your business, so you need to be able to define your whole brand in an striking and clear manner.

Formulate a Strategy or Hire a Professional

Nobody should go in to a new marketing campaign blind. It is important to know your goals, formulate a strategy to reach them, and have a mechanism for measuring success. Hiring a professional internet marketing company to handle your social media presence is a wise way to ensure you’re doing it right. But there are still some basic principals that everyone should understand.

Interesting and Shareable Content

Social media marketing is not just about linking to your products or making press releases, posts need to be interesting enough that your followers will want to engage and share them with others. This will increase your brand image and exposure. Of course this is easier said than done, but a link to the “Top 10 Cleaning Tips for Busy People” will draw more of a response than a link to your vacuum cleaner sales page. You need to find the right balance between hard-selling and community engagement.

Promote Your Accounts

Even though you’re using social media to market your business you should also use your business to market your social media accounts. With every sale, email, offline letter, or interaction, you should make note of your profile names or links. This marketing loop will keep your brand in customers’ minds.

Leadership

If you want brand authority, you should demonstrate authority and leadership in your posts, and if you’re in the right niche you should be an expert anyway. For example if your market is hiking equipment, you should be able to post in an informed and critical manner regarding the latest hiking news, and be ready to offer detailed answers to people’s questions about hiking and hiking products. If your competitors (or worse your customers) are more knowledgeable than you, they’re not going to want to spend money at your store.

Doing Social Media Marketing the Right Way

At this stage every business knows that they need to have a social media presence, but simply opening up accounts on all the major platforms is not going to result in instant success. In order to reap the benefits of social media for marketing it has to done the right way.

Here are 5 things all business owners should know in order to use platforms like Facebook and Twitter to market their brand effectively:

Regular Activity

You can’t just open a few accounts and expect the traffic to your website to skyrocket. Social media success is all about actively engaging your current and future customers. While there’s no hard rule about how often you should make new social media posts, you should never leave your followers wondering where you are. If you’re not active on social media they’ll either think your business is also no longer active, or that you don’t care about them. Posting regularly lets your followers know you mean business and will directly increase your chances of making a sale. Activity is also the way to build more followers. Everybody starts at zero and if you barely post it’s going to stay at zero.

Social Media Marketing

Maintain Brand Identity

One of the key elements of building a successful brand is consistency. You don’t see Coca Cola use one logo for Twitter, another Facebook, and then another on their product labels. Everything about them is instantly recognizable. No matter how small your business you need to follow a similar approach. Your profile pictures and avatars, and you overall message should be consistent across all of your social media accounts.

Always Engage with Users

If you don’t interact with your fans/followers you’re not doing social media marketing the right way. One of the core reasons to use such platforms is to build a relationship and start a dialogue. That means promptly answering their questions and being friendly when they respond to posts. The fact that they want to interact shows that they’re interested in your business, so shutting the door in their face by not responding is the worst thing you can do. This is especially important when it comes to customer service questions, and could mean the difference between making a sale and losing a customer to the competition.

Not all Social Media is the Same

A common mistake made by those new to social media is to copy the exact same post across every single different platform. While this may work in some instances, each service has their own way of doing things. For example Instagram is all about images, the captions are secondary. Whereas Twitter is more about what you write. You may write the same things on Twitter and Facebook, but sometimes hash tags just don’t suit a Facebook status update and can even turn users off who can see that you’re using a tool. Learn the strengths and weaknesses of each platform and use them to your advantage.

Act Like a Real Human

Some of the most successful business driven social media accounts are the ones that replace the corporate spiel with friendly human dialogue. In 2015 consumers are tired of suits and ties, jargon, and company’s trying to hard sell. Sure let them know about new offers, your latest products, and other business information, but in-between you also need to by witty, entertaining, and up to speed with popular culture. There’s no reason why you can’t chime in on a popular sports game or the latest celebrity controversy. If you can wrap your business information in to something entertaining then you can’t fail.

Facts about Brands that’ll Make Your Hair Stand on End

It’s all good having a killer product or awesome service, but without a brand to back it up you can only go so far. But what is a brand?

A brand is the unique name and image that you cultivate around your business. You’re not a store that sells shoes, you’re “Skyrocket Shoes” providing “the best priced shoes in the whole universe.”

Ok, maybe your brand won’t be so cheesy but it’s important to differentiate yourself from other similar businesses, even if the only real difference is your brand name, logo and tagline. Over the years customers will grow to trust your brand and if you’ve marketed it successfully, the brand should become instantly recognizable. There are hundreds of cola drinks, but everybody knows Coca Cola right? Part of that is its taste, but a huge factor is their success in branding.

In 2015 one of the most important factors in building your brand is the internet. If you don’t Brandshave a professional and easy to use website, a strong and active social media presence, and aren’t making use of targeted online advertising, your brand awareness will be much less than the competition.

An experienced internet marketing company can handle your online brand for you so you can focus on other areas of your business. They will optimize your site for search engines so your brand is more prominent in the search results, engage existing and potential customers on social media to build awareness and loyalty for your brand, and manage advertising campaigns like Google AdWords to bring you direct traffic and sales.

If you want to achieve your business goals, here are some facts about brands that speak for themselves:

Without a Brand Customers Won’t Return

No matter what type of business you run, without consistent branding you are not going to be memorable to customers. This ranges from literally sticking your brand logo on your products, to engaging customers online. Without a brand they’ll forget who you are and won’t return, and they certainly won’t be telling their friends about you.

Social Media Works

According to the Altimer Group the average large brand has 178 social media accounts! This might not be feasible for you, but as long as you have a presence on platforms like Facebook and Twitter you’re on the right track. Social media allows you to interact and build a relationship with customers. Over time this could grow in to a thriving community. Not everything you post should be about your products or services, but everything you post will help improve your brand image and awareness.

Brands are Built by Happy Customers

A positive brand image is created by customers after they’ve had a positive experience. This means your customer service and products has to be top notch. According to a 2011 Customer Experience Improvement study, 89% of Consumers go to a competitor after a poor customer experience. So treat them right, engage their queries on social media, and they will promote your business for you (Don’t forget to use their testimonials on your site).

Call in the Experts

The majority of business and website owners that attempt to build their brand online and do their own internet marketing will never put 100% effort it. This is why it’s important to hire an internet marketing company who have the expertise and cutting edge tools to do it for you. This is their job, and they can put 100% in while your effort is focused on the other core aspects of your business.

Why You Need more than Good Content for Internet Marketing

The core of any website and online business is good content. You have to have pages that people genuinely want to view and that search engines see as high quality. There are no tricks, you can’t fool people in to thinking you have good content. If they don’t like it they won’t come. If you fall at this first hurdle you are not going to get any hits or sales.

What constitutes good content will vary from site to site, but it needs to be informative, truthful, engaging, and detailed enough for its purpose. If you were selling shoes for example nobody is going to get any value from a generic article about shoes, or a blank sales page. But if you had a detailed analysis of what makes a good running shoe, examining the different brands and features, why some are better than others, and you backed up your claims with citations – real people and Google are going to be glad they found the page.

However in today’s online world, simply having good content is not going to make your website a success. You need to know how to optimize the content and market it effectively. This is where a professional internet marketing company can help.

They will have all of the technical knowledge required to get your content visible to search Internet Marketing Specialistengines, to effectively market it to your audience via social media, and to manage ad campaigns so that your budget is never wasted.

Search Engine Optimization (SEO)

You may have the single greatest article on the internet but unless Google is aware, it’s not going to matter. An expert will know how to fine tune your content for targetable keywords, how to code the page with technical elements like headings and image tags, and various other methods so it has the best possible chance at ranking high in Google search and bringing you more traffic.

Social Media Marketing

Likewise you may have a great product or page that’s worth promoting, but simply pasting a link on social media is not going to entice people to click it. There are certain methods and techniques to make content stand out. You also need to engage with followers and build trust, instead of going directly for the hard sell. This takes time and skill regardless of how good the content is.

PPC Campaigns

Online ad campaigns can be very effective (like AdWords), especially when you have good quality content on the landing page. But you need to understand the technical side of these platforms, which are often overwhelming for beginners. You need to know how to target users, how to build a good Quality Score, and how to interpret the data and alter the campaigns accordingly every day. This can only be achieved through experience.

Conclusion

High quality unique content is fundamental in building your brand and achieving your goals. However hiring a professional internet marketing company ensures that you’re making the most out of that content, by utilizing their years of technical online experience.

Don’t Hold Back on Your Social Media Marketing

Social Media has grown to be an integral part of the internet. In fact according to the Pew Research Center, 71% of American adults are active on Facebook. This is similar across the world. Furthermore data suggests that in terms of traffic, social media is now neck and neck with traditional search engines in the amount of people they send to websites. In other words somebody is just as likely to click a link on their Facebook wall, as they are to go on Google and search for something.

If you own a website or online business this data cannot be ignored. There should be no holding back on your social media marketing strategy. Now’s the time to get the ball rolling.

Let’s take a closer look at some of the benefits and advantages of using social media to market your business online.

More Exposure

It doesn’t take a rocket scientist to work out that connecting with people via social media will give you business more exposure. This brand recognition is invaluable in the internet age, and allows you to reach potential customers who may have never stumbled on to your business through other channels. Even if they don’t engage right away, seeing your presence multiple times and on multiple social media platforms keeps you in the back of their mind.

Build Loyalty

This also applies to existing customers. If they regularly see your social media presence and have had a good experience with you in the past, you’re going to build a trusted relationship.

Direct Sales

Whenever you link to your site on social media (even if it’s not a direct link to a product or service) you increase the odds of making a sale, by getting the user through the door. Of course not every engagement is going to lead to a sale, but it could build a relationship that will result in a sale at a later date.

Relationship Building

Social Media Marketing

Social media is not just about building brand loyalty in a passive sense. While people simply observing your links and posts gives you more exposure, it is also important to interact directly with these users. Allowing them to Tweet and message you directly, or running interactive offers and competitions, or simply asking their opinions, all helps build a close relationship. They will view you as genuine and accessible, which in turn builds loyalty and trust in your brand.

More Efficient than Traditional Methods

Traditional marketing methods like newspaper adverts or handing out flyers, can be long and tedious methods, that do not always convert. A Tweet or Facebook post however can be done in a matter of seconds, and has the potential to be shared to thousands of people at no direct cost. Traditional methods can be very expensive.

Customer Insights

Because you can track the success of social media campaigns, by measuring things like comments or re-tweets, as well as the number of hits coming through to your site, you can learn all sorts of valuable insights in to your customers. This will give you a better understanding of what they respond to and what doesn’t work.

Conclusion

While social media certainly shouldn’t be your sole marketing method, it makes up a huge chunk of online activity and is a great way to reach your customers. Hiring a professional internet marketing company to manage your social media accounts, will not only ensure you’re making the right kind of postings, but will also free up time so you can focus on other aspects of your business.