Social Media has grown to be an integral part of the internet. In fact according to the Pew Research Center, 71% of American adults are active on Facebook. This is similar across the world. Furthermore data suggests that in terms of traffic, social media is now neck and neck with traditional search engines in the amount of people they send to websites. In other words somebody is just as likely to click a link on their Facebook wall, as they are to go on Google and search for something.
If you own a website or online business this data cannot be ignored. There should be no holding back on your social media marketing strategy. Now’s the time to get the ball rolling.
Let’s take a closer look at some of the benefits and advantages of using social media to market your business online.
It doesn’t take a rocket scientist to work out that connecting with people via social media will give you business more exposure. This brand recognition is invaluable in the internet age, and allows you to reach potential customers who may have never stumbled on to your business through other channels. Even if they don’t engage right away, seeing your presence multiple times and on multiple social media platforms keeps you in the back of their mind.
This also applies to existing customers. If they regularly see your social media presence and have had a good experience with you in the past, you’re going to build a trusted relationship.
Whenever you link to your site on social media (even if it’s not a direct link to a product or service) you increase the odds of making a sale, by getting the user through the door. Of course not every engagement is going to lead to a sale, but it could build a relationship that will result in a sale at a later date.
Social media is not just about building brand loyalty in a passive sense. While people simply observing your links and posts gives you more exposure, it is also important to interact directly with these users. Allowing them to Tweet and message you directly, or running interactive offers and competitions, or simply asking their opinions, all helps build a close relationship. They will view you as genuine and accessible, which in turn builds loyalty and trust in your brand.
More Efficient than Traditional Methods
Traditional marketing methods like newspaper adverts or handing out flyers, can be long and tedious methods, that do not always convert. A Tweet or Facebook post however can be done in a matter of seconds, and has the potential to be shared to thousands of people at no direct cost. Traditional methods can be very expensive.
Because you can track the success of social media campaigns, by measuring things like comments or re-tweets, as well as the number of hits coming through to your site, you can learn all sorts of valuable insights in to your customers. This will give you a better understanding of what they respond to and what doesn’t work.
While social media certainly shouldn’t be your sole marketing method, it makes up a huge chunk of online activity and is a great way to reach your customers. Hiring a professional internet marketing company to manage your social media accounts, will not only ensure you’re making the right kind of postings, but will also free up time so you can focus on other aspects of your business.