The core of any website and online business is good content. You have to have pages that people genuinely want to view and that search engines see as high quality. There are no tricks, you can’t fool people in to thinking you have good content. If they don’t like it they won’t come. If you fall at this first hurdle you are not going to get any hits or sales.
What constitutes good content will vary from site to site, but it needs to be informative, truthful, engaging, and detailed enough for its purpose. If you were selling shoes for example nobody is going to get any value from a generic article about shoes, or a blank sales page. But if you had a detailed analysis of what makes a good running shoe, examining the different brands and features, why some are better than others, and you backed up your claims with citations – real people and Google are going to be glad they found the page.
However in today’s online world, simply having good content is not going to make your website a success. You need to know how to optimize the content and market it effectively. This is where a professional internet marketing company can help.
They will have all of the technical knowledge required to get your content visible to search engines, to effectively market it to your audience via social media, and to manage ad campaigns so that your budget is never wasted.
Search Engine Optimization (SEO)
You may have the single greatest article on the internet but unless Google is aware, it’s not going to matter. An expert will know how to fine tune your content for targetable keywords, how to code the page with technical elements like headings and image tags, and various other methods so it has the best possible chance at ranking high in Google search and bringing you more traffic.
Social Media Marketing
Likewise you may have a great product or page that’s worth promoting, but simply pasting a link on social media is not going to entice people to click it. There are certain methods and techniques to make content stand out. You also need to engage with followers and build trust, instead of going directly for the hard sell. This takes time and skill regardless of how good the content is.
Online ad campaigns can be very effective (like AdWords), especially when you have good quality content on the landing page. But you need to understand the technical side of these platforms, which are often overwhelming for beginners. You need to know how to target users, how to build a good Quality Score, and how to interpret the data and alter the campaigns accordingly every day. This can only be achieved through experience.
High quality unique content is fundamental in building your brand and achieving your goals. However hiring a professional internet marketing company ensures that you’re making the most out of that content, by utilizing their years of technical online experience.