It’s all good having a killer product or awesome service, but without a brand to back it up you can only go so far. But what is a brand?
A brand is the unique name and image that you cultivate around your business. You’re not a store that sells shoes, you’re “Skyrocket Shoes” providing “the best priced shoes in the whole universe.”
Ok, maybe your brand won’t be so cheesy but it’s important to differentiate yourself from other similar businesses, even if the only real difference is your brand name, logo and tagline. Over the years customers will grow to trust your brand and if you’ve marketed it successfully, the brand should become instantly recognizable. There are hundreds of cola drinks, but everybody knows Coca Cola right? Part of that is its taste, but a huge factor is their success in branding.
In 2015 one of the most important factors in building your brand is the internet. If you don’t have a professional and easy to use website, a strong and active social media presence, and aren’t making use of targeted online advertising, your brand awareness will be much less than the competition.
An experienced internet marketing company can handle your online brand for you so you can focus on other areas of your business. They will optimize your site for search engines so your brand is more prominent in the search results, engage existing and potential customers on social media to build awareness and loyalty for your brand, and manage advertising campaigns like Google AdWords to bring you direct traffic and sales.
If you want to achieve your business goals, here are some facts about brands that speak for themselves:
Without a Brand Customers Won’t Return
No matter what type of business you run, without consistent branding you are not going to be memorable to customers. This ranges from literally sticking your brand logo on your products, to engaging customers online. Without a brand they’ll forget who you are and won’t return, and they certainly won’t be telling their friends about you.
Social Media Works
According to the Altimer Group the average large brand has 178 social media accounts! This might not be feasible for you, but as long as you have a presence on platforms like Facebook and Twitter you’re on the right track. Social media allows you to interact and build a relationship with customers. Over time this could grow in to a thriving community. Not everything you post should be about your products or services, but everything you post will help improve your brand image and awareness.
Brands are Built by Happy Customers
A positive brand image is created by customers after they’ve had a positive experience. This means your customer service and products has to be top notch. According to a 2011 Customer Experience Improvement study, 89% of Consumers go to a competitor after a poor customer experience. So treat them right, engage their queries on social media, and they will promote your business for you (Don’t forget to use their testimonials on your site).
Call in the Experts
The majority of business and website owners that attempt to build their brand online and do their own internet marketing will never put 100% effort it. This is why it’s important to hire an internet marketing company who have the expertise and cutting edge tools to do it for you. This is their job, and they can put 100% in while your effort is focused on the other core aspects of your business.