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Digital marketing, automation & web development for Sri Lankan businesses

Attract more customers. Follow up faster. Make growth easier to manage.

Bring your marketing, website and sales process together with Web Marketing Army. We help Sri Lankan businesses reach the right people, turn interest into enquiries and automate the work that slows their teams down.

Based in Colombo. Experience supporting local and international businesses.

A paid media reporting dashboard we built, bringing advertising spend and conversions into one view.
An AI tour enquiry assistant we built, answering a traveller's question.
A three-stage tour request form we built.
Marketing + Tech
One team, one customer journey
The Business Problem

Every enquiry deserves a clear path to a sale.

A potential customer clicks your ad. They visit your website. They ask for a quote. What happens next matters.

An unclear page, a difficult form or a missed follow-up can interrupt that journey. Meanwhile, your team spends valuable time copying information, checking separate systems and preparing reports.

We help you connect those steps, so customers can take action easily and your team knows what to do next.

A customer’s journey

  1. They click your ad

    The right message reaches someone looking for what you offer.

  2. They visit your website

    A clear page makes the next step obvious.

  3. They ask for a quote

    Your team knows who owns it and what to do next.

What We Do

The skills to attract customers. The systems to follow through.

01

Digital Marketing & Paid Advertising

Put your business in front of people who are looking for what you offer. We plan and manage search and social campaigns, improve your online visibility and track the actions that matter to your business.

Google AdsMicrosoft AdvertisingSocial mediaSEOContent
Discuss this service
02

Marketing Automation & CRM

Give every lead a place, an owner and a next step. We connect enquiry forms, customer records and follow-up workflows so your team can manage opportunities more consistently.

Lead captureAssignmentFollow-up remindersEmail journeysPipeline
Discuss this service
03

Website & Landing Page Development

Make it easy for visitors to understand your offer and contact your business. We build websites and landing pages with clear messaging, mobile-friendly layouts and straightforward routes to an enquiry or purchase.

Business websitesLanding pagesProduct showcasesEnquiry forms
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04

Conversion Rate Optimisation

Find the points where interested visitors hesitate or leave. We review your pages, forms and customer journey, then make focused improvements and measure their effect.

Clearer offersCalls to actionSimpler formsTesting
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05

AI & Business Automation

Use AI where it can solve a practical business problem. We build assistants and workflows that help collect requirements, prepare content and support routine decisions, with human review where it matters.

AI enquiry assistantsContent workflowsSales simulationsTool connections
Discuss this service
06

Reporting & Custom Dashboards

See your marketing and sales activity in one place. We build dashboards that organise the numbers your team needs to review performance, spot gaps and decide what to investigate next.

Advertising reportsEnquiry dashboardsSales trackingManagement views
Discuss this service
Project Showcase

See what we can build around your business.

From a visitor’s first question to your team’s next follow-up, these projects show how we turn business needs into practical websites and tools.

Each screenshot is from work we built. We describe what each solution does rather than quoting performance figures, because those belong to our clients and we only publish results we have confirmed with them. Customer details have been obscured.

Experimental AI tool

AI Sales Conversation Simulator

An experimental tool for comparing different ways of answering a complex enquiry before your team replies.

Project details
Growth problem / opportunity
Sales teams can benefit from exploring different ways to answer a complex enquiry before choosing their response. A simulation environment creates room to compare approaches and practise handling concerns.
What we built
A standalone tool that accepts a pasted or uploaded enquiry, uses AI to generate alternative sales conversations and compares them using indicative scores. A supporting knowledge area provides relevant context for future simulations.
What the solution enables
Completed simulation runs and their alternative approaches can be compared side by side. This is experimental decision support: the scores are indicators for comparing simulated strategies, not probabilities that a booking will happen.
CRM & sales

Enquiry & Sales Management System

Every enquiry gets an owner, a status and a visible next step — so nothing sits waiting without anyone noticing.

Project details
Growth problem / opportunity
Receiving an enquiry is only the beginning. A sales team also needs to know who owns it, whether the customer has been contacted and which follow-ups need attention.
What we built
A central sales module with enquiry records, salesperson assignments, status updates, follow-up indicators and performance reporting. Individual records bring customer requirements and contact information together.
What the solution enables
Assigned and unassigned enquiries are visible at a glance and records needing attention are highlighted, giving the team a structure for accountable follow-up.
Reporting dashboard

Paid Media Performance Dashboard

One place to review advertising spend, clicks and conversions across Google, Meta and Microsoft — instead of three separate accounts.

Project details
Growth problem / opportunity
When advertising runs across several platforms, reviewing spend and results can mean switching between accounts and piecing together reports. A shared view makes performance easier to examine.
What we built
A reporting dashboard with Google Ads, Meta Ads and Microsoft Advertising views, connected through n8n. It brings spend, clicks, conversions and cost metrics together with date filters, trend charts and platform comparisons.
What the solution enables
Channel reporting sits in a single view, so budget allocation and reported conversions can be inspected side by side rather than account by account.
Marketing automation

LinkedIn Content Automation

A connected workflow that prepares posts, sends them for approval, publishes them and records what went out.

Project details
Growth problem / opportunity
Consistent LinkedIn publishing involves several repeated tasks: preparing copy, creating visuals, getting approval and recording what was published. Connecting those tasks creates an opportunity to reduce manual handling.
What we built
An n8n workflow connecting Google Sheets, a writing guide, Gemini, image generation, Google Drive, email approval and LinkedIn publishing. The process prepares content for review and updates the tracking sheet after publication.
What the solution enables
Content preparation, approval and publishing run as one connected process, while a person stays in control of what is approved.
AI & automation

AI Tour Enquiry Assistant

A guided conversation that helps travellers describe the holiday they want — and answers their questions along the way.

Project details
Growth problem / opportunity
Travellers may have questions while describing their ideal holiday. A guided conversation offers a way to help them explore options and share the information needed for a relevant proposal.
What we built
An AI-assisted tour enquiry experience with conversational questions, selectable holiday preferences and support for travel-related questions during the enquiry journey.
What the solution enables
Travellers get a conversational route to explain their interests and ask questions as they go, rather than working through a form in silence.
Enquiry form

Step-by-Step Tour Request Form

A detailed request broken into three manageable stages, so visitors can give more without feeling asked for too much.

Project details
Growth problem / opportunity
A detailed tour request needs useful information without making the customer feel overwhelmed. Breaking that request into clear stages creates a more manageable journey.
What we built
A three-stage form covering holiday preferences, accommodation and contact details, with visible progress and selectable interests and activities.
What the solution enables
Visitors follow a structured route through their request, and the details arrive organised for follow-up.
Business website

Export Discovery Website — Lanka Export Guide

A buyer-focused site that connects research about Sri Lankan products with a specific sourcing enquiry.

Project details
Growth problem / opportunity
International buyers researching Sri Lankan products need information that helps them move from initial interest to a specific sourcing enquiry.
What we built
A buyer-focused export website with product exploration, buyer guidance and a clear enquiry route, connecting educational content with the next step in the sourcing process.
What the solution enables
Buyers can explore Sri Lankan export products and submit their requirements in the same place.
Design concept

Travel Website Concept — Sehara Travels

A design concept for turning destination interest into a clear next step: plan a trip, browse packages or ask for a quotation.

Project details
Growth problem / opportunity
A travel brand needs to turn destination interest into a clear next step: exploring packages, planning a trip or requesting a quotation.
What we built
A travel website concept with destination imagery, private-tour messaging, package browsing and prominent trip-planning and contact actions, including a mobile contact bar.
What the solution enables
This is a design concept rather than a launched website. It shows how we approach a travel enquiry journey; its launch and performance are not confirmed, so we make no claims about results.
Business website

Export Business Website — Go Green Exports

A product-led export site that puts capabilities, credentials and the quote request where overseas buyers see them first.

Project details
Growth problem / opportunity
An overseas buyer needs to understand a supplier’s products, capabilities and suitability before requesting a quotation. The website offers an opportunity to make those details clear from the first visit.
What we built
A business website presentation centred on coco peat and coir products, manufacturing capabilities and company credentials, with prominent routes to explore products, request a quote or make contact through WhatsApp.
What the solution enables
The product offer and the enquiry options are placed prominently for prospective buyers, on desktop and on mobile.
Why Web Marketing Army

One team connecting marketing, technology and sales.

Your ads, website and follow-up process all influence the same customer journey. We bring those disciplines together so improvements support a shared business goal.

Built around your priorities

Start with the part of your business that needs attention: attracting enquiries, improving a page or organising follow-up.

Practical technical capability

Work with a team that can develop the forms, dashboards and workflows behind the strategy.

Local understanding, international experience

Based in Colombo, with experience supporting Sri Lankan businesses and clients serving overseas markets.

A focus on useful measurement

Define what success means for your project and track the information needed to assess it.

Meeting table and workspace in the Web Marketing Army office.
The Web Marketing Army office, Sri Lanka
How We Work

Start with the business goal. Build from there.

  1. Understand your business

    We discuss your customers, current marketing, sales process and priorities.

  2. Agree on the right scope

    We identify what to build or improve and define the measures that will help assess it.

  3. Build, connect and launch

    We develop the agreed solution and test the customer journey and key workflows.

  4. Review and improve

    Where ongoing support is included, we review performance and prioritise the next improvements.

FAQ

Frequently asked questions

Can we start with just one service?

Yes. You can start with a landing page, advertising campaign, enquiry form or automation project. The scope should fit your current priority and budget.

Can you improve our existing website?

We can review your current website and recommend suitable improvements. The right approach depends on its platform, condition and what you want it to achieve.

Do we need a CRM before starting?

No. We can assess your existing process and identify whether a CRM, a simpler tracking system or a connection between your current tools would be most useful.

How much will the project cost?

Pricing depends on the work involved. After discussing your requirements, we can outline the scope and costs, including any separate advertising spend, software subscriptions or ongoing support.

How will we know whether it is working?

We agree on relevant measures for the project. These might include qualified enquiries, cost per lead, form completion, follow-up speed or time spent on manual tasks. Sales outcomes also depend on your offer, market conditions and sales process.

Get In Touch

Let’s make your next business improvement a practical one.

Tell us what you want to achieve and what is getting in the way. We’ll help you identify where marketing, a better website or automation could make a useful difference.

Call Us

+94 77 6484135

Head Office

No: 419 A 1/1, Galle Road,
Colombo 03, Sri Lanka

Tell us what you’d like to improve.

Share a few details about your business and your main priority so we can discuss the right next step.

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We’ll use these details to respond to your enquiry. We do not share them with anyone else or use them for unrelated marketing.

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